DE PLOEG - OPEN

INGS EXPOSITION

Originally built for Weverij De Ploeg in 1957, Rietveld’s first and only factory is once again bristling with new energy.

Back in Bergeijk! Gerrit Rietveld’s innovative workshop re-opens as BRUNS DeStijlFactory. Originallybuilt for Weverij De Ploeg in 1957, Rietveld’s first and only factory is once again bristling with new energy, color and optimism. Under the patronage of the new owner, BRUNS exhibition developers, a skillful renovation carried out by diederendirrix architects was followed by a bold renewal of the interior by Atelier van Asseldonk. We reformulated the intrinsic qualities of the details and original

ensemble by Gerrit Th. Rietveld (1888-1964), who is rightfully remembered as one of the greatest architects of the 20th century.

To celebrate the re-opening of this monumental building, the exhibition RIETVELD RE_NEWED Design Factory links the old masters of Dutch Design to the most renowned creative designers of today. Contemporary Dutch Designers react to the heritage of Rietveld and Weverij De Ploeg.

Designers showing talent for color like Bertjan Pot, Studio Rens or Sigrid Calon play and work intensively with the qualities of rhythm, patterns, and form. The use of color had significant influence in the career of Gerrit Rietveld and from there on was an important driver on change in the history of architecture and design in the twentieth century. De Ploeg sprang from a well developed understanding of light, space and color. The exhibition RIETVELD RE_NEWED includes pieces by

Martin Visser, Benno Premsela, Wim Rietveld, Richard Hutten, Studio Rens, Sigrid Calon, Bertjan Pot, Studio Job and Maarten Baas. The exhibition is curated by WOTH Wonderful Things magazine in conjunction with the omnipresent Aart van Asseldonk.

On of the highlights of the exposition was a collection we designed. The Ploeg collection consists of various objects designed for the new BRUNS interior. The different pieces are connected in one way or another to the architecture in which the furniture is located. Either their color, composition, or construction can be traced back to elements from the design by Gerrit Rietveld, or elements we designed for the new interior. For this collection we designed a sofa, a cabinet, a lighting element, and made multiple designs for tables and chairs. Of course the totality of the interior design became a natural part of the expositon.