BELEEF DE KEMP

EN - VESSEM

To stimulate this type of environmentally friendly tourism Vessem commissioned a project called Beleef de Kempen (Experience The Kempen).

Vessem is an ancient village in the vicinity of Eindhoven. The landscape of this region offers a rich variety of oak woods, heath and bog, which appeal to hikers. To stimulate this type of environmentally friendly tourism Vessem commissioned a project called Beleef de Kempen (Experience The Kempen) and appointed Aart us to come up with a suitable plan. We focused on old border stones and cast iron posts that were the indicators of the boundaries in this region. The basis of his way-finding system was a network of newly designed concrete columns that mark the routes. At the starting point of the walk, a general map shows an overview and visitors walk between the columns describing the coordinates of the place in corten steel.

The system was accompanied by an Experience The Kempen app for iPhone and Android. Not only the physical objects were designed by us. We also did all the graphic designs of the mobile application such as a custom designed map. The strength of the design lies in the combination between a physical object with a digital addition that adds to the experience.